FLEUR Eau de Parfum

Brief

Three cuts. No people except where a hand is named. Cut 1. The camera pushes in slowly on the Fleur bottle. The word FLEUR stays sharp and readable through the whole move. Cut 2. A woman's hand enters from the right, takes hold of the bottle by its glass body and lifts it. A woman's voice says: "Some things never need to announce themselves." Cut 3. The bottle stands on a wet surface, a few beads of water on the glass. A woman's voice says: "Fleur, quiet by design." The bottle never turns and never tilts. The light and the colour never change between the cuts.

The plan

Every cut

1. 1. v2 · 8s

   Three cuts. No people except where a hand is named. Cut 1. The camera pushes in slowly on the Fleur bottle. The word FLEUR stays sharp and readable through the whole move. Cut 2. A woman's hand enters from the right, takes hold of the bottle by its glass body and lifts it. A woman's voice says: "Some things never need to announce themselves." Cut 3. The bottle stands on a wet surface, a few beads of water on the glass. A woman's voice says: "Fleur, quiet by design." The bottle never turns and never tilts. The light and the colour never change between the cuts