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STILL Tumbler

6s · 1 cuts · 2026-08-05

Brief

Two cuts, 3 seconds each. No people at all — no face, no hand, no arm, no part of a body at any moment. The tumbler never turns, never tilts and never moves — only the camera and the light move. Nothing else is in the frame. The light and the colour never change between the cuts. Cut 1. The STILL tumbler stands upright on a pale stone surface. The camera pushes in slowly. The word STILL stays sharp and readable through the whole move. Cut 2. Closer on the tumbler, the brushed steel lid filling the upper frame. A soft band of light drifts slowly across the matte green body. A woman's voice says: "Still warm. Still yours."

The plan

Every cut

  1. 1. v2 · 6s

    Two cuts, 3 seconds each. No people at all — no face, no hand, no arm, no part of a body at any moment. The tumbler never turns, never tilts and never moves — only the camera and the light move. Nothing else is in the frame. The light and the colour never change between the cuts. Cut 1. The STILL tumbler stands upright on a pale stone surface. The camera pushes in slowly. The word STILL stays sharp and readable through the whole move. Cut 2. Closer on the tumbler, the brushed steel lid filling the upper frame. A soft band of light drifts slowly across the matte green body. A woman's voice says: "Still warm. Still yours."

This ad was made from one product photo and the brief above.

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