NADA — 6s Vertical

Started from

Brief

One person only, in one place, for the whole ad — she is on screen from the first frame to the last and never disappears. The can actually touches her lips and her hand actually holds the can. Waist-up framing throughout; never a tight close-up of the face. The NADA brush lettering stays exactly as in the photo — same strokes, same slant, flat white on cobalt blue. The light and the colour stay the same throughout; bright and cool, never dark. Cut 1. A woman in a plain white shirt stands in a bright kitchen, shown from the waist up. She holds an open cobalt blue NADA can, lifts it to her lips and drinks. Her throat moves once. She lowers the can and lets out a short refreshed breath, eyes bright. She turns the can so the white NADA lettering faces the camera. A calm voice says: "NADA. Nothing added."