NIVA Sparkling Water

Brief

NIVA. Premium sparkling water, 330 mL. English-language market, 15-second mood ad. No people appear. Not a single person, and no hands either. The frame holds only one bottle, water, bubbles, and light. No glass, no straw, no ice, no fruit, and the cap is never removed. The cap stays closed from the first frame to the last. Abstract and quiet in tone. The coldness of carbonation is shown through bubbles, condensation, and light refracting through the water. Sound comes only from something that moves or touches inside a cut — a droplet running down the glass, bubbles breaking at the surface. Condensation forming and light shifting make no sound. The closing line, spoken by a voice over: "NIVA. Cold, clear, alive."

The plan

lens shallowcolor coolgrain nonelight highkeycamera staticformat digital

♫ a soft ambient synth drone

Every cut

1. 

   1. establishing · 4s

   the NIVA bottle stands upright against a bright white background

2. 

   2. extreme closeup · 4s

   tiny bubbles rise rapidly through the clear liquid inside the bottle

   ♪ a soft fizzing sound of carbonation

3. 

   3. closeup · 3s

   a single cold droplet slides down the exterior glass surface

   ♪ a faint liquid drip as the drop hits the base

4. 

   4. medium · 4s

   the NIVA bottle sits perfectly still with the label clearly facing the camera

   “NIVA. Cold, clear, alive.”